The narrative that women “can’t” and “shouldn’t” create business and generate massive amounts of wealth is one of the coldest takes on the planet.

You wanna know an equally cold take? That trying to play the entrepreneurship game with female biology works “the same” as it does for men.

Here's the tea:

Women are NOT weak.

Women are NOT frail and fragile.

Women are NOT broken creatures in need of a messiah.

Women ARE designed to create and expand, which I firmly believe includes creating wealth and creating brands/businesses.

Women are ALSO biologically different from men. Our bodies function on completely different clocks, and after a decade of professional experience coaching women’s fitness and health, I can confidently say our bodies also function differently when presented with high, chronic stress.

Wanna know what has a tendency to bring high amounts of chronic stress, no matter how "well" you do it? Building and sustaining a business.

Running a business and building a brand is fucking hard.

Beautiful, yes, but anyone that says you’re never going to pull long hours/long days or that you’ll never have periods of really high stress if you just “do it right” are lying right to your face. 

The demands of running a business are high, and those demands are felt by your body.

Each body experiences the physiological impacts of stress differently (some are more resilient than others), and also…

… every single female entrepreneur I’ve met has encountered some kind of functional health issue.

Whether it’s 

• a gut health issue like H.pylori or SIBO or weak stomach acid production
• outrageously painful periods
• fertility struggles
• thyroid issues

The list goes on.

Raise your hand if you’re a female entrepreneur that struggles with

• Chronic fatigue
• Painful periods
• Constantly feeling inflamed/puffy
• Bloating after meal
• Foul smelling gas
• Constipation or diarrhea
• Unexplained and uncontrollable weight gain (or loss)
• Nausea or vomiting

Keep that hand raised if you find it painfully difficult to show up for your soul-led vision when you’re feeling disconnected from your body and yourself 

(I know everyone’s hands are raised because how TF are you going to show up with clarity and direction in your vision when your body is literally SCREAMING for help).

When you’re on a soul-led mission, that mission is even HARDER to show up for when you’re feeling disconnected from yourself. Because your soul + your essence is such an integral part of your brand and your mission. Just like you can’t separate body and soul, you can’t separate your soul from your brand when you’re a soul-led brand (makes sense).

I have a phrase, and it’s

“The brand is always personal.”

If shit’s going on within you, as the owner/CEO/leader/etc, it’s going to reflect outward, no matter how good at compartmentalizing you are.

And that SUCKS. It’s hard. It wears on you. And YOU wear IT. Even if it’s not on your face or your body, it’s in your energy.

This doesn’t mean we’re weak or fragile or not “don’t have what it takes.”

It does mean (IMHO) that the way we do it may need some workshopping.

This is why I decided to create a game-changing hybrid program for female entrepreneurs:

The Brand-Body Immersion

The Brand-Body Immersion is a limited time offer for creative female entrepreneurs looking to optimize their internal health through functional health tools like gut + hormone testing and bio-individual protocols, while ALSO doing the practical + soul-level work of creating clarity, confidence, and conviction around their brand + brand identity.

We’re getting to the roots of everything.

The roots of your internal AND aesthetic health,

AND the roots of your mission, what makes your brand unique, and how to create content that magnetizes your dream clients to you.  

It’s a full energetic makeover that will leave you feeling like the most deeply embodied, nurtured, directed, and creative version of yourself.

I’ve never seen a program like this, which is why I created it.

What's included in the Brand-Body Immersion

"What's the timeline look like?"

I'm so glad you asked ;).

The Brand-Body Immersion begins on December 9th, 2025 and runs through March 1st, 2025.

Weeks 1-4: Functional Health Testing, Priming, and Prep

Your first 4 weeks will be spent doing your initial internal health testing + priming protocols with coach Kira to serve as a runway into both your functional health work and the branding work you’re about to embark on.

Remember: the brand is always personal, so we’re starting with the PERSON.

Weeks 5-12: Deep Work + Immersion

In weeks 5-12, you’ll be continuing on in your functional health protocols with Kira as you begin your 8 week journey of re-defining who and what you (and your company) are as a brand.

Weeks 5-8 will be teaching + learning weeks, with 2 live teachings per week + integration activities for each module.

Weeks 9-12 will be integration + embodiment weeks, where you're taking what you've learned in weeks 5-8 and putting them into practice. Integration + embodiment weeks will have weekly support calls for questions, feedback, support, Q&A, etc. Major community time here! These calls are for your needs exclusively.

Feedback from past Rooted students:

This tandem functional health + branding support is truly an immersion for a reason. 

We’re going to be IN THIS together. And I only want strong women who are ready to commit to immersing themselves, mind body and spirit, into this process.

 This program is for the women who are ready to work, who are ready to be held accountable, who are ready to receive deep support from both qualified professionals and a community of other women, and who are truly ready to embody DEEP personal + professional transformation.

These programs by themselves are typically a combined cost of $3942.

Spots are limited, and I’m personally vetting each candidate myself. Which means, if you’re interested, you need to get on my personal call calendar so we can chat and see if this is a great fit for you. 

Ready to take the next step? 

In 2025, the glowup IS personal.

And I can't WAIT to have the honor + blessing to be part of yours <3.

Fucking love you. 

Mean it.

xx,

Em